Advertising and Design Generating creative ideas in the media

In our modern era, advertisements have become a part of daily life that cannot be separated from the general culture of peoples. Ads symbolize not only products and services, but also causes and groups. Advertisements are always asking people to do something, but do you always get accepted by them? Will it succeed in achieving its objectives? What are the most important differences between successful ads and those that are not so lucky? The author of the book answers these questions, stressing that the advertisement must be presented through the appropriate channels, and that its design should look attractive and convincing. This book is a comprehensive reference on generating creative ideas and designs, and includes a number of features that make it an effective tool for teachers, students, and any reader interested in the creative side of advertising. It also contains interviews with famous creators, as well as real-world examples and helpful case studies, and is ideal for courses that combine advertising and design concepts.